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avatar for Kevin Finke

Kevin Finke

Experience Willow
Owner | Chief Storyteller
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive brands—from Disney and HBO to Heineken and Coca-Cola. It was also a major force behind TVP, the New York City culture boutique he helped build that AdAge placed on its Agency A-List for four years running.


Kevin founded award-winning Experience Willow with a clear purpose to help others harness the power of their shared stories and experiences to cultivate change. His partners include Cox Enterprises, Cardtronics, FOX International, HBO Cinemax, Jackson Healthcare, Manhattan Associates and US National Parks. For his work at global tech leader NCR, Kevin was named a 2017 HR Executive Rising Star for helping propel a company reinvention. He led culture and employer branding strategies and participated in thoughtful designs and redesigns of recruitment, onboarding, talent management, leadership development, learning and workplace experiences.


Kevin has been a featured speaker and facilitator for many high-profile events organized by Adweek, AHAA, Billboard Live, International Events Group (IEG), Integrated Marketing Association (PMA), Advanced Learning Institute, The Conference Board, Human Capital Media, IQPC Exchange, Onboarding 2025 and the Talent Management Alliance. Also a writer, Kevin’s feature, The Experience Engine, in Talent Economy was one of Human Capital Media’s most read and shared articles of 2017.