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Interactive Workshop [clear filter]
Tuesday, September 24
 

8:00am

Workshop A: The Great Debate: Proving the Value of Internal Communications in Your Organization - led by WRITERVATION
Discover practical ways to create a strategic internal communications plan built on the foundation of aligned, meaningful storytelling. Uncover new ways to increase much-needed organizational understanding and win new levels of senior executive support, no matter how intense or ingrained the competing viewpoints.
 

This interactive workshop will outline proven strategies on how storytelling can transition you from PROBLEM -- being underappreciated, misunderstood and stagnant (tactical) as internal communications practitioners – to SOLUTION -- being valued, supported and transformative (strategic). Lack of understanding the function of internal communications plagues most organizations – from senior executives to entry-level employees – causing many problems for internal communications teams.


In a typical organization, many managers misconstrue internal comms as only email or a story on the intranet. Walk out of the session with a new approach to communications planning from a deeper perspective of augmented storytelling. Gain an understanding on how to successfully prove the value of your internal communications role including how to:
 

  • Use a storytelling-based framework to drive and guide all internal communications at all times for increased focus and effectiveness
  • Elevate your internal communications program beyond a list of tactics, so you will be seen as a champion, a strategist and a force for positive change within your organization
  • “Debate” more effectively against the narrow thinking and self-centered agendas that try to pigeonhole you, beat you down, control you and/or undermine you within your organization
  • “Read” the subtleties of your organization better and connect the dots from the past and present, while helping to lead change management into the future
 

Anthony Petrucci, Chief Communications Officer
Writervation

Speakers
avatar for Anthony Petrucci

Anthony Petrucci

Chief Communications Officer, Writervation
Anthony Petrucci has over 25 years of experience as a corporate communications professional.  He has worked in four different industries, helping market-leading companies navigate major changes through the power and influence of internal communications.  He is a member of the Forbes... Read More →


Tuesday September 24, 2019 8:00am - 10:00am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:15am

Workshop B: Writing for Results: Practical Tips to Give Your Content a Makeover - led by DAVIS & COMPANY
Learn practical tips on how to give your content a makeover. Return to your office ready to create content that will cut through the clutter and capture employees' attention. Get employees engaged in your story with effective headlines and you'll see the results. All it takes is knowing a few tricks, applying them and seeing the rise in opens and clickthrough’s


Leave this session equipped with the skills you need to refresh your content, including how to:


  • Develop and tell stories that grab people’s attention
  • Increase the impact of any communication you create through effective storytelling
  • Concentrate on the call to action when crafting stories
  • Enlist others in creating and contributing story content


Debra Capua, Project Consultant
Davis & Company

Speakers
avatar for Debra Capua

Debra Capua

Davis & Company, Project Consultant
An avid reader and news junkie, Debra has always been interested in communication. She has designed and implemented strategic communications programs to support a range of business activities: transformation and change management, employee engagement, human resources and sustainability... Read More →


Tuesday September 24, 2019 10:15am - 12:15pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

1:45pm

Workshop C: Co-Create Communication Strategies and Define Experiences That Will Move Your Audiences to Action - led by LOCAL WISDOM
The art of getting messages to audiences and moving them to take action is daunting. Especially in this crazy world where the increase of disruption and information is staggering. As communicators and marketers we gamble our investment on strategies that bring the best business returns.


The wisdom within all of us is powerful. This down and dirty, simple and fun, interactive session allows participants to anonymously share their mission and brainstorm ideas. It all happens within a framework designed to output the key elements to a communications strategy. And we’ll do this using paper airplanes.


In this highly interactive workshop, you’ll learn frameworks to:


  • Draft a departmental mission and define key messages
  • Define experiences that will move your audience to action
  • Define communication channels to host and promote your messages
  • Define how you’ll measure your messages against business outcomes


Pinaki Kathiari, CEO and Co-Founder
Local Wisdom​​​

Speakers
avatar for Pinaki Kathiari

Pinaki Kathiari

CEO and Co-Founder, Local Wisdom
Pinaki is CEO of Local Wisdom, a digital agency that focuses on creating custom solutions to today’s digital challenges, managing platforms to protect and enhance the digital investment, and staying in the forefront of technology through R&D and products.Pinaki spends his days solving... Read More →


Tuesday September 24, 2019 1:45pm - 3:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303