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Tuesday, September 24
 

7:45am

Registration | Continental Breakfast + Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday September 24, 2019 7:45am - 8:00am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

8:00am

Workshop A: Lightning Decision Jam: Solving the Most Pressing Internal Communications Challenges - led by EXPERIENCE WILLOW
Do you have more internal communications challenges than you have time to solve? Learn how to run a Lightning Decision Jam with your team, so you can quickly ideate and prioritize solutions to your most pressing challenges. All you need for this session is a pen and the willingness to be open and creatively expeditious when Kevin says "Go!"

Kevin Finke, Owner/Chief Storyteller
Experience Willow

Speakers
avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Tuesday September 24, 2019 8:00am - 10:00am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:00am

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop.

Tuesday September 24, 2019 10:00am - 10:15am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:15am

Workshop B: Writing for Results: Practical Tips to Give Your Content a Makeover - led by DAVIS & COMPANY
Learn practical tips on how to give your content a makeover. Return to your office ready to create content that will cut through the clutter and capture employees' attention. Get employees engaged in your story with effective headlines and you'll see the results. All it takes is knowing a few tricks, applying them and seeing the rise in opens and clickthrough’s


Leave this session equipped with the skills you need to refresh your content, including how to:


  • Develop and tell stories that grab people’s attention
  • Increase the impact of any communication you create through effective storytelling
  • Concentrate on the call to action when crafting stories
  • Enlist others in creating and contributing story content


Debra Capua, Project Consultant
Davis & Company

Speakers
avatar for Debra Capua

Debra Capua

Davis & Company, Project Consultant
An avid reader and news junkie, Debra has always been interested in communication. She has designed and implemented strategic communications programs to support a range of business activities: transformation and change management, employee engagement, human resources and sustainability... Read More →


Tuesday September 24, 2019 10:15am - 12:15pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

12:15pm

Lunch Break: On Your Own or with a Group
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own.


**Lunch cost is on your own.

Tuesday September 24, 2019 12:15pm - 1:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

1:45pm

Workshop C: The Great Debate: Proving the Value of Internal Communications in Your Organization - led by WRITERVATION
Discover practical ways to create a strategic internal communications plan built on the foundation of aligned, meaningful storytelling. Uncover new ways to increase much-needed organizational understanding and win new levels of senior executive support, no matter how intense or ingrained the competing viewpoints.
 
This interactive workshop will outline proven strategies on how storytelling can transition you from PROBLEM -- being underappreciated, misunderstood and stagnant (tactical) as internal communications practitioners – to SOLUTION -- being valued, supported and transformative (strategic). Lack of understanding the function of internal communications plagues most organizations – from senior executives to entry-level employees – causing many problems for internal communications teams.

In a typical organization, many managers misconstrue internal comms as only email or a story on the intranet. Walk out of the session with a new approach to communications planning from a deeper perspective of augmented storytelling. Gain an understanding on how to successfully prove the value of your internal communications role including how to:
 
  • Use a storytelling-based framework to drive and guide all internal communications at all times for increased focus and effectiveness
  • Elevate your internal communications program beyond a list of tactics, so you will be seen as a champion, a strategist and a force for positive change within your organization
  • “Debate” more effectively against the narrow thinking and self-centered agendas that try to pigeonhole you, beat you down, control you and/or undermine you within your organization
  • “Read” the subtleties of your organization better and connect the dots from the past and present, while helping to lead change management into the future
 
Anthony Petrucci, Chief Communications Officer
Writervation

Speakers
avatar for Anthony Petrucci

Anthony Petrucci

Chief Communications Officer, Writervation
Anthony Petrucci has over 25 years of experience as a corporate communications professional.  He has worked in four different industries, helping market-leading companies navigate major changes through the power and influence of internal communications.  He is a member of the Forbes... Read More →


Tuesday September 24, 2019 1:45pm - 3:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

3:45pm

Close of Workshop Day + Networking Reception
Thank you for joining us for today's workshops. Presentations will be made available in Dropbox. Join us for a networking reception in the hotel lobby. 


Sessions will begin tomorrow at 8:30, breakfast will be ready at 8:00.

Tuesday September 24, 2019 3:45pm - 5:00pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

6:00pm

Dinner With Your Peers & Take In The Sights Of Atlanta
Hungry? Join your workshop peers at a nearby restaurant. Continue the conversation, get to know each other, and take in the sights of Atlanta.

Tuesday September 24, 2019 6:00pm - 9:00pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303
 
Wednesday, September 25
 

TBA

Day 1, General Sessions
We have over 10 internal communication professionals sharing their success stories & challenges today. Fill up your coffee, grab a seat, and get your notebooks ready!

Wednesday September 25, 2019 TBA
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

8:00am

Registration: Badges, Bagels, & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday September 25, 2019 8:00am - 8:30am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

8:30am

Chairperson's Welcome & Speed Networking
Welcome to the Storytelling Strategies for Internal Communications conference. In this fast-paced forum you'll get to know your fellow peers, their biggest internal communications challenges, and a few fun facts.



Kevin Finke, Owner | Chief Storyteller
Experience Willow
CONFERENCE FACILITATOR

Speakers
avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Wednesday September 25, 2019 8:30am - 9:15am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

9:15am

Rescuing Rhinos: How to Get Your Entire Workforce Involved in Telling Your Organization’s Story - SAN DIEGO ZOO GLOBAL
Northern White Rhinos are functionally extinct.  But, at San Diego Zoo Global, we have hope.  Every single employee at every level knows their role in rescuing rhinos from the brink of extinction--whether they work in conservation science or a retail operation.  Keeping the story alive is critical to success.


Learn how San Diego Zoo Global got their entire workforce involved in storytelling to communicate the importance of their rescue mission, including tips you can use to:


  • Create a culture to support your vision
  • Recognize the importance of honoring every employee’s contribution
  • Reach hearts for your mission
  • Develop stories that all stakeholders can share


Becky Lynn, Director of Human Resources / Employee Communications
San Diego Zoo Global
 

Speakers
avatar for Becky Lynn

Becky Lynn

Director of Human Resources / Employee Communications, San Diego Zoo Global
Becky Lynn has had a long career with San Diego Zoo Global.  She is passionate about communication, managing all aspects of internal communication for the 3,000 employees at the San Diego Zoo and Safari Park and around the world, as well as 2,000 volunteers.  She edits award-winning... Read More →


Wednesday September 25, 2019 9:15am - 9:50am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

9:50am

Unleashing Storytelling: Empowering Teams to Communicate through Podcasts - Johnson & Johnson
Speakers
avatar for Ruben Dario Taborda

Ruben Dario Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim. Ruben was previously Enterprise Customer... Read More →


Wednesday September 25, 2019 9:50am - 10:20am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:20am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday September 25, 2019 10:20am - 10:40am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:40am

Crafting Meaningful & Effective Communications Among Teams Through Storytelling - CITI
Elevating the conversation between senior leadership and their teams is the overarching goal of every internal communication professional. Sometimes internal messages can fall flat, or even get ignored as they arrive in email inboxes.

Learn new storytelling approaches to increase engagement, including how to:

  • Capture and keep the attention of employees
  • Humanize content allowing employees to have an emotional connection with what they’re reading or watching
  • Incorporate images and videos when communicating lengthy information
  • Generate stories from your employees
  • Develop videos, without a large team or resources, that are impactful, engaging, and informative
  • Increase two-way conversations between leaders and teams


Viveca M. Woods, VP, Employee & Client Communications Lead
CITI 

Speakers
avatar for Viveca M. Woods

Viveca M. Woods

VP, Employee & Client Communications Lead, Citi
A corporate storyteller, Viveca M. Woods, leverages internal communications to align with leadership objectives and business goals. At Citi, Woods is the VP of Employee and Client Communications lead for the USRBM Segments and Customer Engagement team. In her role, she strategically... Read More →


Wednesday September 25, 2019 10:40am - 11:15am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

11:15am

Interactive Session: Bringing Your Purpose, Vision and Values to Life through Storytelling - led by BRANDEMIX
Busy is the new normal and as companies are challenged to find new and disruptive methods of transforming culture, attracting talent and engaging a virtual audience, the art of storytelling becomes a powerful marketing tool for Internal communications professionals looking for viral ways to build their brand from the inside out.  


Through sharing ideas and case studies from well-known companies, attendees will learn how to:


  • Build a true talent brand architecture,highlighting the key and compelling drivers of your culture
  • Shape stories and tell them through a variety of digital channels (including video)that appeal to the different segments of your audience,yet tell a singular story strategically designed to attract and inspire
  • Create cultural commitment and buy-in from your workforce, from the top down and bottom up
  • Leverage the power of social media to build brand ambassadors and create a line of sight to your organization’s purpose and business objectives
  • Understand the power and influence of reputation and reviews and how to use them to your advantage


Jody Ordioni, Chief Brand Officer
Brandemix​​​

Speakers
avatar for Jody Ordioni

Jody Ordioni

Chief Brand Officer, Brandemix
Jody Ordioni, Author of the “Talent Brand”, is the Chief Brand Officer of Brandemix, with deep expertise in helping executives solve business challenges through defining their culture and unique value proposition as an Employer, and marketing it to people they need to to drive... Read More →


Wednesday September 25, 2019 11:15am - 11:50pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

11:50am

Get a Firsthand Look at Top Employee Engagement Tools - Shootsta
With the variety of internal communication tools available it's hard to navigate and choose the one that is best for your organization. In this fast-paced session you'll have the opportunity to see demonstrations of top internal communications tools of your choice.




Wednesday September 25, 2019 11:50am - 12:05pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

12:05pm

Lunch on Your Own, but Not Alone - Reservations have been Made!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.


**Everyone is financially responsible for their own lunch.

Wednesday September 25, 2019 12:05pm - 1:35pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

1:35pm

Telling Stories Through Photos, Even if You Are Not a Photographer - WORLD WILDLIFE FUND
You don’t need expensive photography equipment and advanced photography skills to capture photographs that tell a story. You can take excellent, narrative-driven photos with smartphones and use them in your internal communications channels to capture attention and tell stories that your audience will absorb quicker than reading an article or even skimming a paragraph.

Learn how to incorporate visual storytelling into your communication channels, including how to:
  • Take improved photos, using your smartphone 
  • Capture attention and boost employee engagement

Keith Arnold, Deputy Director of Internal Communications
World Wildlife Fund

Speakers
avatar for Keith Arnold

Keith Arnold

Deputy Director of Internal Communications, World Wildlife Fund
Keith Arnold is deputy director of internal communications at World Wildlife Fund, where he oversees employee communications, staff meetings and events. He also serves as the organization’s lead staff photographer. He has been at WWF since 2016. Before joining WWF, Keith served... Read More →


Wednesday September 25, 2019 1:35pm - 2:15pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

2:15pm

Storytelling for the Head, Heart and Hands — How To Turn Employees Into Heroes - PEPSICO
This highly engaging session will tell the story of how PepsiCo created a multi-year, multi-platform, $110 million “Ignited” campaign to invest in 40,000 front-line employees, harness the power of storytelling, and turn around a lagging business. 


The key takeaways you will gain following attending this session include: 


  • The pre-work is THE work: align with your CEO, CHRO, and CFO before doing anything 
  • Your front-line employees are closer to your customers: be a servant leader and listen to them 
  • Make your employees the heroes of their own story: and then shine a light on them with engaging content, targeted distribution, and interactive exchange 



Rod Thorn, Senior Director, Communications
PepsiCo

Speakers
avatar for Rod Thorn

Rod Thorn

Senior Director, Communications, PepsiCo
Long before he became a communications executive for PepsiCo, IBM, and Kodak, or founded Thorn Media, Rod Thorn told stories that changed lives—including his own. After growing up in poverty, Rod harnessed the power of storytelling to get a B.A. in Rhetoric and Communications from... Read More →


Wednesday September 25, 2019 2:15pm - 2:50pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

2:50pm

Afternoon Refreshment Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday September 25, 2019 2:50pm - 3:10pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

3:10pm

Heart of the (Subject) Matter: 4 Ways to Breathe New Life Into Old Content and Pump Up Your Readership - BNY MELLON
At BNY Mellon, the intranet was a press release repository that was slowly killing internal communications and employee engagement. By humanizing content through personal storytelling, firstperson narratives and blogging, the bank’s intranet is now a place employees want to go to start their day.


In this session, you’ll learn how to bring your own company stories back to life with specific examples in unique formats. Using the four chambers of the heart as a metaphor, we’ll examine the storytelling journey from the perspective of the six-word story to longer format writing.


 Following the presentation, you’ll gain an understanding on how to successfully: 


  • Move your content from story re-telling to real storytelling
  • Learn specific ways to tell stories that truly engage employees through emotional storytelling 
  • Write digital columns that garner attention and create/build your brand
  • Learn tips on how to increase engagement through high frequency and newsletters
  • Put your heart into every piece, so that your stories trend more than your company’s weekly cafeteria menu!


Michael Soloway, VP, Internal Communications Manager
BNY Mellon

Speakers
avatar for Michael Soloway

Michael Soloway

VP, Internal Communications Manager, BNY Mellon
Award-winning marketing and communications executive with a wide variety of expertise including writing, editing, publication and literary management, branding strategy, advertising, graphic and website design, and public relations.Areas of Expertise: Journalism, copywriting, art... Read More →


Wednesday September 25, 2019 3:10pm - 3:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

3:45pm

Defining Moments - How to Use Small Actions that Have a Huge Impact to Drive Both Guest and Employee Engagement. - MGM RESORTS INTERNATIONAL
Discover how MGM Resorts increased awareness amongst leaders on how the small actions they take with both employees and guests have a big impact on perceptions of the company.  This resulted in shared stories that highlighted what MGM referred to as“Defining Moments.”  As stories about these defining moments were shared, both guest and employee engagement increased along with consistency of service.  


In this session, you will learn the value of identifying your own defining moments and how to leverage them through storytelling, including how to:


  • Understand what a defining moment is and how they can impact a culture
  • MGM Resorts increased leader awareness of how their actions had big impact
  • Share stories around your defining moments to drive guest and employee engagement



Michelle DiTondo, SVP, Human Resources
MGM Resorts International 

Speakers
avatar for Michelle DiTondo

Michelle DiTondo

SVP, Human Resources, MGM Resorts International
Michelle DiTondo is the Chief Human Resources Officer for MGM Resorts International where she is currently leading culture transformation and initiatives in employee engagement, internal branding, and talent management for the company’s 88,000 employees.  MGM Resorts is a global... Read More →


Wednesday September 25, 2019 3:45pm - 4:20pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

4:20pm

Internal Communications Thought-Leader Panel - Learn from WALMART, JOHNSON & JOHNSON, COX AUTOMOTIVE, EQUIFAX, & more!
You'll have access to some of the industry's best as you ask questions still on your mind or that have come up now that you've heard today's sessions.


Moderator:
Kevin Finke, Owner | Chief Storyteller, Experience Willow
CONFERENCE FACILITATOR



Panelists:
Nelson Mumma, Sr. Director of Communications, Cox Automotive


Josh Newman, Senior Director of Storytelling, Walmart


Ruben Dario Taborda, Strategic Customer Group, Hospital and DistributorJohnson & Johnson


John Alderman, Sr. Director, Executive and Employee Communications, Equifax

 

Moderators
avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →

Speakers
avatar for Nelson Mumma

Nelson Mumma

Sr Director of Communications, Cox Automotive
Nelson is a strategic communications partner to business leaders and spent more than 20 years working with senior executives from some of the world's best companies and brands.  He approaches each opportunity by thinking like a business owner, communicating like a storyteller, and... Read More →
avatar for John Alderman

John Alderman

Sr. Director, Executive and Employee Communications, Equifax
Experienced leader who communicates strategically and adeptly across all channels while building motivated and cohesive teams. Combat Veteran with a background in operations and public affairs. Fiercely dedicated to my craft.
avatar for Ruben Dario Taborda

Ruben Dario Taborda

Strategic Customer Group, Hospital and Distributor Supply Chain Solutions, Johnson & Johnson
Ruben Taborda is Senior Director, Supply Chain customer solutions, where he is responsible for development and deployment of solutions that improve the efficiency and experience of Hospital and Distributor customers to help achieve the Triple Aim. Ruben was previously Enterprise Customer... Read More →
avatar for Josh Newman

Josh Newman

Senior Director of Storytelling, Walmart
Josh Newman has spent nearly a decade in HRavoidingsubject matter expertise. He believes that true associate-centricity comes from thinking like a layman. In his role leading Strategic Storytelling for Walmart’s Global People Experience team, he has two objectives: simplifying Walmart’s... Read More →


Wednesday September 25, 2019 4:20pm - 5:00pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

5:00pm

Close of Day & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers at the hotel bar.


**Please wear your name badges


Wednesday September 25, 2019 5:00pm - 6:30pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

6:30pm

Dinner With Your Peers & Take In The Sights Of Atlanta
Want to keep the conversation going? Join a group of attendees for dinner at a local Atlanta hot spot. Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.


**Everyone is on their own financially.

Wednesday September 25, 2019 6:30pm - 9:30pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303
 
Thursday, September 26
 

TBA

Day 2, General Sessions
Thursday September 26, 2019 TBA
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

8:00am

Breakfast, Bagels, & Beverages
Coffee will be hot and breakfast will be available at 8:00 a.m. Feel free to check your bags downstairs with the Omni Parker Staff or bring them to the conference meeting room and place them in the back of the room.

Thursday September 26, 2019 8:00am - 8:30am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

8:30am

Day 2 Kick off and Chairperson's Address: Using Design Thinking to Cultivate More Compelling Stories - EXPERIENCE WILLOW
From the iPhone to everyday furniture, design thinking has enabled some of the world's most beloved brands like Apple and Ikea to develop intentional, human-centric products. Often used in product and experience development, more marketers and communicators are now incorporating design thinking in the way they approach their initiatives because it helps them be more empathetic when communicating with customers and employees alike.

Do you need help understanding the real needs and desires of your people? Do you find yourself simply communicating facts, features and benefits, instead of crafting compelling stories that move employees? In his short talk, Kevin Finke will break down the why and what behind design thinking. And more importantly, how communicators like you can apply design thinking to your work to help you uncover and tell more authentic, engaging stories.

Kevin Finke, Owner | Chief Storyteller
Experience Willow
CONFERENCE FACILITATOR

Speakers
avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday September 26, 2019 8:30am - 9:15am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

9:15am

Using the Power of Storytelling to Showcase Your Organization's Commitment to Diversity & Inclusion - INVESCO
 In 2018, Invesco’s CEO and other senior leaders committed to D&I goals publicly, but internally, the messaging lacked an emotional and personal perspective. Employees at the firm wanted to see evidence that the firm was providing a nurturing environment where everyone can bring their whole self to work and grow in their career. Through internal campaigns, #WomenofInvesco and #InvescoLGBTQ, Invesco was able to demonstrate measurable results in increasing employee engagement.


Learn how Invesco harnessed the power of storytelling to level up their engagement campaigns and commitment to diversity & including, including how to:
 

  • Take a corporate message and translate it into an emotional connection with your audiences
  • Generate 2-way dialogue within your employee population 
  • Demonstrate and communicate measurable results 


Allyse Denmark, Head of Corporate and Enterprise Internal Communications
Invesco 

Speakers
avatar for Allyse Denmark

Allyse Denmark

Head of Corporate and Enterprise Internal Communications, Invesco
Allyse Denmark is Head of Corporate and Enterprise Internal Communications. She joined Invesco in 2013 as the head of the global internal communications team. She and her team help keep Invesco's employees informed and engaged on key business topics such as strategic plans, corporate... Read More →


Thursday September 26, 2019 9:15am - 9:50am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

9:50am

Engage, Invest, and Capture – Strategies & Methods to Change Culture, Boost Morale, and Increase Productivity - CITY OF ATLANTA DEPARTMENT OF WATERSHED MANAGEMENT
This highly informative session will assist you in building trust between employees and executive management, and achieve employee commitment utilizing digital trends, and traditional approaches. The City of Atlanta Department of Watershed Management is accomplishing this goal with a dedicated team, and support from upper management.


Following this discussion, you’ll gain an understanding on how to successfully:


  • Increase two-way engagement between your employees and your organization 
  • Expand opportunities for employee recognition with unlimited resources and/or limited budget 
  • Challenge employees to think outside the box to achieve results with the department’s mission, vision, and priorities



William Horton, Internal Communications Manager
City of Atlanta Department of Watershed Management

Speakers
avatar for William Horton

William Horton

Internal Communications Manager, City of Atlanta Department of Watershed Management
A graduate of Winston-Salem State University in Winston-Salem, N.C., William Horton is an award-winning Public Relations & Multimedia professional with nearly 20 years experience successfully creating and executing communications plans, and creative media campaigns. He is currently... Read More →


Thursday September 26, 2019 9:50am - 10:25am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 26, 2019 10:25am - 10:40am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

10:40am

Interactive Session: Build a Communication Ecosystem that Ignites Employee Engagement - led by THE O'KEEFE GROUP, LLC
Do you know the best channels to target information and humanize your content? Not only are our employees bombarded every day with a high volume of communications, but many are faced with the task of navigating the complexity of digital and social tools at work. A communication ecosystem provides a structured framework to help managers, employees and communicators act on the right information at the right time. Through this highly interactive session, we will share case studies and a step-by-step process to help you successfully develop a game plan for storytelling, collaboration and communication that engages and inspires your employees.



Teryl O'Keefe Taglieri, Principal & Senior Communication Strategist 
The O'Keefe Group, LLC

Speakers
avatar for Teryl O'Keefe Taglieri

Teryl O'Keefe Taglieri

Principal & Senior Communication Strategist, The O'Keefe Group, LLC
Teryl Taglieri, Principal of The O’Keefe Group, LLC is a Human Resources communication strategist and consultant, writer and coach based outside of New York City.  Prior to establishing her own practice in 2002, Teryl was a senior communication consultant with Aon Hewitt, where... Read More →


Thursday September 26, 2019 10:40am - 11:25am
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

11:25am

Weaving together Strategy and Culture to Build Awareness and Create Action - PITNEY BOWES
Culture is famously supposed to eat strategy for breakfast.  For communicators, the real challenge is how to weave the behaviors/actions that exemplify culture into our stories and find ways to influence culture beyond “just posters.” 
  

This presentation will provide ideas and tips to create and share culture stories such as CEO messages and highlighting employees who are demonstrating cultural behaviors.  
  

From this session, you will learn about… 


  • Creating campaigns that deliver consistent messages but can pivot based on company need 
  • Keeping a senior executive series fresh and innovative without losing sight of the foundational principles 
  • Making sure your global team is represented in your stories 


Kathy Raymond, VP, Internal and Employee Communications
Pitney Bowes

Speakers
avatar for Kathy Raymond

Kathy Raymond

VP, Internal and Employee Communications, Pitney Bowes
As the headof internal and employee communications at Pitney Bowes, Kathy's responsible for keeping employees informed and engaged.  She and her team are connecting with employees by deliveringstrategic messages, providing leaders withcommunicationssupport, aligning culture stories... Read More →


Thursday September 26, 2019 11:25am - 12:00pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

12:00pm

Afternoon Refreshment Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday September 26, 2019 12:00pm - 12:20pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

12:20pm

Storytelling: Making History Relevant - REYES HOLDINGS
Reyes Holdings was founded in 1976 by brothers Chris and Jude Reyes with a small Schlitz beer distributor in Spartanburg, SC. Today Reyes Holdings is the 11th largest privately-owned company in the United States with revenues in excess of $33B.  Still family owned and operated, Reyes Holdings employs over 32,000 people in 19 countries across the globe. 


Learn how they tell their story to employees of all ages, nationalities and demographics – and make it relevant across their diverse portfolio of companies, including how they:


  • Craft the story for greatest impact 
  • Tell and deliver the story to truly engage audience 
  • Manage and adapt stories for a diverse and multinational workforce 



Lisa Cavallaro, Vice President, Corporate Communications
Reyes Holdings

Speakers
avatar for Lisa Cavallaro

Lisa Cavallaro

Vice President, Corporate Communications, Reyes Holdings
Experienced communication leader with a demonstrated history of working across diverse industries. Skilled in Project Management, Event Management, Team Building, and Leadership. Strong media, communication and certified change professional with a Master of Science (MS) focused in... Read More →


Thursday September 26, 2019 12:20pm - 12:55pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

12:55pm

An Evolving Workforce Experience: The Power of Corporate Storytelling in HR - DELOITTE
Learn how to bridge the gap between business goals and the employee experience using employee insights and corporate storytelling to help HR move beyond administrative communications and begin to craft a cohesive narrative around Total Rewards, compensation, global mobility and beyond.



Melissa Yim, Senior Manager
Deloitte


Abigail Leonard, HR Communications Consultant
Deloitte

Speakers
avatar for Abigail Leonard

Abigail Leonard

HR Communications Consultant, Deloitte
Creative, goal-oriented consultant with a history working in Communications,  HR, L&D, Recruiting, Total Rewards, Marketing, and Strategy. Experience working with all levels of management, including senior leadership, to brainstorm solutions for strategic HR initiatives. Obtained... Read More →
avatar for Melissa Yim

Melissa Yim

Senior Manager, Deloitte


Thursday September 26, 2019 12:55pm - 1:30pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

1:30pm

Conference Wrap-Up: 10 Takeaways to Adress When You Return to the Office
Discuss with the group your top takeaways to share with the audience. Together, you will come up with the top 10 ideas accelerating your plan when you return to the office.


We'll have final words from your facilitator as we close out the Storytelling Strategies for Internal Communications conference.


Kevin Finke, Owner | Chief Storyteller
Experience Willow
CONFERENCE FACILITATOR

Speakers
avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →


Thursday September 26, 2019 1:30pm - 1:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303

1:45pm

Close of Conference - Thank You For Joining Us!
Thank you for joining us. Please be sure to check your email for the following:

  • Access to Dropbox which will include a copy of all presentations and a contact list of your conference peers.
  • Past Attendee promotion code to be used on a future training or to be passed along to a colleague.

We hope to see you at a future ALI conference!

Thursday September 26, 2019 1:45pm - 1:45pm
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303