Culture is famously supposed to eat strategy for breakfast. For communicators, the real challenge is how to weave the behaviors/actions that exemplify culture into our stories and find ways to influence culture beyond “just posters.”
This presentation will provide ideas and tips to create and share culture stories such as CEO messages and highlighting employees who are demonstrating cultural behaviors.
From this session, you will learn about…
- Creating campaigns that deliver consistent messages but can pivot based on company need
- Keeping a senior executive series fresh and innovative without losing sight of the foundational principles
- Making sure your global team is represented in your stories
Kathy Raymond,
VP, Internal and Employee CommunicationsPitney Bowes