Storytelling for Internal Communications

From the iPhone to everyday furniture, design thinking has enabled some of the world's most beloved brands like Apple and Ikea to develop intentional, human-centric products. Often used in product and experience development, more marketers and communicators are now incorporating design thinking in the way they approach their initiatives because it helps them be more empathetic when communicating with customers and employees alike.

Do you need help understanding the real needs and desires of your people? Do you find yourself simply communicating facts, features and benefits, instead of crafting compelling stories that move employees? In his short talk, Kevin Finke will break down the why and what behind design thinking. And more importantly, how communicators like you can apply design thinking to your work to help you uncover and tell more authentic, engaging stories.

Kevin Finke, Owner | Chief Storyteller
Experience Willow
CONFERENCE FACILITATOR