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Thursday, September 26 • 8:30am - 9:15am
Day 2 Kick off and Chairperson's Address: Using Design Thinking to Cultivate More Compelling Stories - EXPERIENCE WILLOW

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From the iPhone to everyday furniture, design thinking has enabled some of the world's most beloved brands like Apple and Ikea to develop intentional, human-centric products. Often used in product and experience development, more marketers and communicators are now incorporating design thinking in the way they approach their initiatives because it helps them be more empathetic when communicating with customers and employees alike.

Do you need help understanding the real needs and desires of your people? Do you find yourself simply communicating facts, features and benefits, instead of crafting compelling stories that move employees? In his short talk, Kevin Finke will break down the why and what behind design thinking. And more importantly, how communicators like you can apply design thinking to your work to help you uncover and tell more authentic, engaging stories.

Kevin Finke, Owner | Chief Storyteller
Experience Willow

avatar for Kevin Finke

Kevin Finke

Owner | Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His contagious curiosity can be found at the heart of the experiences he designs for the world’s most progressive... Read More →

Thursday September 26, 2019 8:30am - 9:15am EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303