Discover innovative ways to use social, video, and mobile to drive employee engagement, involvement, and collaboration across your organization
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Wednesday, September 25 • 3:10pm - 3:45pm
Heart of the (Subject) Matter: 4 Ways to Breathe New Life Into Old Content and Pump Up Your Readership - BNY MELLON

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At BNY Mellon, the intranet was a press release repository that was slowly killing internal communications and employee engagement. By humanizing content through personal storytelling, firstperson narratives and blogging, the bank’s intranet is now a place employees want to go to start their day.

In this session, you’ll learn how to bring your own company stories back to life with specific examples in unique formats. Using the four chambers of the heart as a metaphor, we’ll examine the storytelling journey from the perspective of the six-word story to longer format writing.

 Following the presentation, you’ll gain an understanding on how to successfully: 

  • Move your content from story re-telling to real storytelling
  • Learn specific ways to tell stories that truly engage employees through emotional storytelling 
  • Write digital columns that garner attention and create/build your brand
  • Learn tips on how to increase engagement through high frequency and newsletters
  • Put your heart into every piece, so that your stories trend more than your company’s weekly cafeteria menu!

Michael Soloway, VP, Internal Communications Manager
BNY Mellon

avatar for Michael Soloway

Michael Soloway

VP, Internal Communications Manager, BNY Mellon
Award-winning marketing and communications executive with a wide variety of expertise including writing, editing, publication and literary management, branding strategy, advertising, graphic and website design, and public relations.Areas of Expertise: Journalism, copywriting, art... Read More →

Wednesday September 25, 2019 3:10pm - 3:45pm EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303