This highly engaging session will tell the story of how PepsiCo created a multi-year, multi-platform, $110 million “Ignited” campaign to invest in 40,000 front-line employees, harness the power of storytelling, and turn around a lagging business.
The key takeaways you will gain following attending this session include:
- The pre-work is THE work: align with your CEO, CHRO, and CFO before doing anything
- Your front-line employees are closer to your customers: be a servant leader and listen to them
- Make your employees the heroes of their own story: and then shine a light on them with engaging content, targeted distribution, and interactive exchange
Rod Thorn,
Senior Director, CommunicationsPepsiCo