Discover innovative ways to use social, video, and mobile to drive employee engagement, involvement, and collaboration across your organization
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Wednesday, September 25 • 2:15pm - 2:50pm
Storytelling for the Head, Heart and Hands — How To Turn Employees Into Heroes - PEPSICO

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This highly engaging session will tell the story of how PepsiCo created a multi-year, multi-platform, $110 million “Ignited” campaign to invest in 40,000 front-line employees, harness the power of storytelling, and turn around a lagging business. 

The key takeaways you will gain following attending this session include: 

  • The pre-work is THE work: align with your CEO, CHRO, and CFO before doing anything 
  • Your front-line employees are closer to your customers: be a servant leader and listen to them 
  • Make your employees the heroes of their own story: and then shine a light on them with engaging content, targeted distribution, and interactive exchange 

Rod Thorn, Senior Director, Communications

avatar for Rod Thorn

Rod Thorn

Senior Director, Communications, PepsiCo
Long before he became a communications executive for PepsiCo, IBM, and Kodak, or founded Thorn Media, Rod Thorn told stories that changed lives—including his own. After growing up in poverty, Rod harnessed the power of storytelling to get a B.A. in Rhetoric and Communications from... Read More →

Wednesday September 25, 2019 2:15pm - 2:50pm EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303