Busy is the new normal and as companies are challenged to find new and disruptive methods of transforming culture, attracting talent and engaging a virtual audience, the art of storytelling becomes a powerful marketing tool for Internal communications professionals looking for viral ways to build their brand from the inside out.
Through sharing ideas and case studies from well-known companies, attendees will learn how to:
- Build a true talent brand architecture,highlighting the key and compelling drivers of your culture
- Shape stories and tell them through a variety of digital channels (including video)that appeal to the different segments of your audience,yet tell a singular story strategically designed to attract and inspire
- Create cultural commitment and buy-in from your workforce, from the top down and bottom up
- Leverage the power of social media to build brand ambassadors and create a line of sight to your organization’s purpose and business objectives
- Understand the power and influence of reputation and reviews and how to use them to your advantage
Jody Ordioni,
Chief Brand Officer
Brandemix
