Discover innovative ways to use social, video, and mobile to drive employee engagement, involvement, and collaboration across your organization
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Wednesday, September 25 • 11:15am - 11:50pm
Interactive Session: Bringing Your Purpose, Vision and Values to Life through Storytelling - led by BRANDEMIX

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Busy is the new normal and as companies are challenged to find new and disruptive methods of transforming culture, attracting talent and engaging a virtual audience, the art of storytelling becomes a powerful marketing tool for Internal communications professionals looking for viral ways to build their brand from the inside out.  

Through sharing ideas and case studies from well-known companies, attendees will learn how to:

  • Build a true talent brand architecture,highlighting the key and compelling drivers of your culture
  • Shape stories and tell them through a variety of digital channels (including video)that appeal to the different segments of your audience,yet tell a singular story strategically designed to attract and inspire
  • Create cultural commitment and buy-in from your workforce, from the top down and bottom up
  • Leverage the power of social media to build brand ambassadors and create a line of sight to your organization’s purpose and business objectives
  • Understand the power and influence of reputation and reviews and how to use them to your advantage

Jody Ordioni, Chief Brand Officer

avatar for Jody Ordioni

Jody Ordioni

Chief Brand Officer, Brandemix
Jody Ordioni, Author of the “Talent Brand”, is the Chief Brand Officer of Brandemix, with deep expertise in helping executives solve business challenges through defining their culture and unique value proposition as an Employer, and marketing it to people they need to to drive... Read More →

Wednesday September 25, 2019 11:15am - 11:50pm EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303