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Wednesday, September 25 • 9:50am - 10:20am
Creating a Brand Narrative Your Employees Can Rally Behind - CKE RESTAURANTS, INC.

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Over the past decade, corporate communications have experienced a paradigm shift--from the dawn of social media to the blending of Gen-Xers, Baby Boomers, and Millennials into a single workspace. What’s more, employees have begun to take more pride in their work and employer than ever before. All this considered, how can companies communicate across all stakeholders--employees, consumers, and everyone in between--with consistency and conviction?

See how CKE Restaurants has successfully built a brand narrative from the outside-in to tell a brand story that gives employees a force to rally behind and consumers to stand by, including:

  • Elements of a strong brand narrative and how they impact internal storytelling
  • Tactics for leveraging brand narrative to empower employees
  • How to marry external and internal brand perceptions for cohesive storytelling

Blake Simpson, VP of Communications and Public Affairs
CKE Restaurants, Inc.

avatar for Blake Simpson

Blake Simpson

VP of Communications and Public Affairs, CKE Restaurants, Inc.
Passion for people, inspired by innovative workplaces, fueled by competition, and driven by metrics, I use my extensive experience in Internal, Corporate, Brand, Executive and Employee communication to tell your story to everyone...everywhere.As a Corporate Communications leader... Read More →

Wednesday September 25, 2019 9:50am - 10:20am