In 2018, Invesco’s CEO and other senior leaders committed to D&I goals publicly, but internally, the messaging lacked an emotional and personal perspective. Employees at the firm wanted to see evidence that the firm was providing a nurturing environment where everyone can bring their whole self to work and grow in their career. Through internal campaigns, #WomenofInvesco and #InvescoLGBTQ, Invesco was able to demonstrate measurable results in increasing employee engagement.
Learn how Invesco harnessed the power of storytelling to level up their engagement campaigns and commitment to diversity & including, including how to:
- Take a corporate message and translate it into an emotional connection with your audiences
- Generate 2-way dialogue within your employee population
- Demonstrate and communicate measurable results
Allyse Denmark,
Head of Corporate and Enterprise Internal CommunicationsInvesco