Discover innovative ways to use social, video, and mobile to drive employee engagement, involvement, and collaboration across your organization
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Tuesday, September 24 • 1:45pm - 3:45pm
Workshop C: The Great Debate: Proving the Value of Internal Communications in Your Organization - led by WRITERVATION

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Discover practical ways to create a strategic internal communications plan built on the foundation of aligned, meaningful storytelling. Uncover new ways to increase much-needed organizational understanding and win new levels of senior executive support, no matter how intense or ingrained the competing viewpoints.
This interactive workshop will outline proven strategies on how storytelling can transition you from PROBLEM -- being underappreciated, misunderstood and stagnant (tactical) as internal communications practitioners – to SOLUTION -- being valued, supported and transformative (strategic). Lack of understanding the function of internal communications plagues most organizations – from senior executives to entry-level employees – causing many problems for internal communications teams.

In a typical organization, many managers misconstrue internal comms as only email or a story on the intranet. Walk out of the session with a new approach to communications planning from a deeper perspective of augmented storytelling. Gain an understanding on how to successfully prove the value of your internal communications role including how to:
  • Use a storytelling-based framework to drive and guide all internal communications at all times for increased focus and effectiveness
  • Elevate your internal communications program beyond a list of tactics, so you will be seen as a champion, a strategist and a force for positive change within your organization
  • “Debate” more effectively against the narrow thinking and self-centered agendas that try to pigeonhole you, beat you down, control you and/or undermine you within your organization
  • “Read” the subtleties of your organization better and connect the dots from the past and present, while helping to lead change management into the future
Anthony Petrucci, Chief Communications Officer

avatar for Anthony Petrucci

Anthony Petrucci

Chief Communications Officer, Writervation
Anthony Petrucci has over 25 years of experience as a corporate communications professional.  He has worked in four different industries, helping market-leading companies navigate major changes through the power and influence of internal communications.  He is a member of the Forbes... Read More →

Tuesday September 24, 2019 1:45pm - 3:45pm EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303