Discover innovative ways to use social, video, and mobile to drive employee engagement, involvement, and collaboration across your organization
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Tuesday, September 24 • 10:15am - 12:15pm
Workshop B: Writing for Results: Practical Tips to Give Your Content a Makeover - led by DAVIS & COMPANY

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Learn practical tips on how to give your content a makeover. Return to your office ready to create content that will cut through the clutter and capture employees' attention. Get employees engaged in your story with effective headlines and you'll see the results. All it takes is knowing a few tricks, applying them and seeing the rise in opens and clickthrough’s

Leave this session equipped with the skills you need to refresh your content, including how to:

  • Develop and tell stories that grab people’s attention
  • Increase the impact of any communication you create through effective storytelling
  • Concentrate on the call to action when crafting stories
  • Enlist others in creating and contributing story content

Debra Capua, Project Consultant
Davis & Company

avatar for Debra Capua

Debra Capua

Davis & Company, Project Consultant
An avid reader and news junkie, Debra has always been interested in communication. She has designed and implemented strategic communications programs to support a range of business activities: transformation and change management, employee engagement, human resources and sustainability... Read More →

Tuesday September 24, 2019 10:15am - 12:15pm EDT
Westin Peachtree Plaza 210 Peachtree Street NW, Atlanta, GA 30303